As the soundtrack to this post here’s Stuck in the middle with you… Having been named one of the top 50 inventions of 2010, this isnt a new product, but its new to us! Sugru is a cool mold-able rubber which can stick to almost anything and be used for a million reasons. Its pretty amazing. It’s a story that began in 2003 and after ups and downs the result is now the coolest little product with a really great personality. The ‘do-it-yourself’ nature of the product is perfectly replicated in the brand, the videos, and the way they tell the story of Sugru which is great to see.

Check out their video below…

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