Sara Lee

Sara Lee

We created a French national advertising campaign for Sara Lee's deodorant 'Alum stone'. Working with french agency Zee, we developed a tongue-in-cheek playful campaign spread across print, web and motion. Based around a distinct illustrative style and quirky humour, the creative successfully broke away from usual deodorant campaigns.

"We are very proud to have worked with Young and 
make a campaign that definitively stands out from the overall summer 
deodorant communication."