In The City

In The City

In The City is a world-renowned music event, celebrating new music and delving into the important issues surrounding the industry. The chosen theme for the festival was the fragility and strength of the current music climate. Given this brief, we created a successful campaign encapsulating both the deterioration and flourish of the industry.

''The brand identity that Young created for this year's event was exceptional. They managed to distil the essence of our vision for In The City and marry that with the present turmoil within the global music industry. The result was an image that really encapsulated the theme of this year's event''. ITC’s chief operating officer, Philip Coen